More about Madeira

Madeira is a specialist in the world of industrial embroidery and decorative thread and has been for almost ninety years. Madeira concentrates its research and development in these specialist fields and works to spot and drive trends. With expert technical know-how and wide experience Madeira will assist you and your customers in a perfect way.

Madeira does not offer only one or two basic qualities, but many different threads and the widest selection in the world. For example, four different types of viscose threads in different thread thicknesses or counts to fit all purposes. Not only plain colours are available but also ombre, astro and multicoloured shades. Polyester thread in single, fluorescent and multi colours, plus Ultra sheen polyester, many different Metallized threads in a huge range of colours, textures and counts, Wool effect thread and polyester and cotton Bobbin thread, on cones or pre-wound all add to the dazzling choice.

In addition to embroidery and decorative threads Madeira offers important accessories to make daily work easier - shadecards, designer assortment boxes, starter kits, needles, scissors, sprays, water soluble and heat soluble embroidery films, non woven backings and spool & cone stands. The Madeira Colour Definition Package is a valuable working tool which simulates embroidery and assists embroiderers, designers and punchers. For BGMs working exclusively with Madeira, we offer an unsurpassed technical design and development service, the Madeira "Global Embroidery Competence Centre" (GECO) operating in Asia and Turkey.  

All Madeira embroidery and threads fulfill the Okotex standard 100 - qualities Classic, Polyneon, Burmilana have even been awarded the highest standard, CLASS I, which is the ultimate even babies. This means that the thread does not contain any harmful or toxic substances which could be dangerous not just for babies, but to anyone. The company also has ISO 9001 Certification!

One of Madeira's biggest aims is to supply best possible quality. Therefore Madeira concentrates on quality control even before production begins, by only buying high quality greige goods, as well as during and after the production proccess. Each dye-lot which leaves production is tested on our own embroidery machines and in our own labatories.

All standard threads are produced in the same production location, to make sure the entire process is controlled and consistently produce the same quality standard.

Madeira threads are available worldwide and can be selected from the same global colour cards! So customers can buy thew thread they require in each country where they have production or administration.

Service is another very important aspect for Madeira. In general thread can be delivered from stock in all production countries. Customers are further assisted with access to technical advise and free embroidery programmes are offered for testing different types of Madeira threads.

In case of a problem or claim, which is very, very rare, Madeira does its utmost to solve the situation without any delay.

There are sometimes price variations between Madeira and other manufacturer's threads. It is not only the price of one spool or cone that counts. It is the look and the quality of the embroidery, the fact that the range and standard of colours are more than satisfactory, the thread runs smoothly and without problems and the 'extra'  service Madeira provides.

The cost of thread breaks costs downtime and garmen5t damage means more costs


Madeira's aim is to always be the number one choice!